Nov
Adwords Spin
Yesterday the Google Adwords team posted a mea culpa to advertisers regarding the latest quality score adjustment.
You say, “Jeff I don’t have time to read that stuff, tell me what they said”. And I say, Grasshopper, the whole thing boils down to one sentance:
“the Quality Score doesn’t incorporate any conversion information”
Hmmmm…….
I’m thinking maybe conversion is a good indicator of quality, no? Other folks have shown hard data that clearly illustrates there is a problem with their algorithm.
The tone of this post kind of reminds me of George Bush talking about Iraq. He can say whatever he wants but intelligent people all over the world know it’s seriously fubar. My message to Adwords? Your intentions may be good (maybe), but you are driving people away in droves. And not neccessarily the kind of people you want to drive away. I’ve seen far too many real campaigns from real advertisers get smoked with the new LPQS changes.
Anyhow, I won’t complain, I’ve always said we need at least 3 major, competitive, PPC platforms. Right now we have approximately 1.5. The more Adwords tries to make sweeping overhauls with poor execution, the more opportunity for someone else to step in and take that business. Anyone? Buhler? Anyone?