Archive for November, 2006
Nov
Yahoo copies Adwords – The beginning
This is being covered to death already, so I will make it short and sweet. Yahoo just woke up, read the news about Google’s $500 share price, and realized that the key to search engine profitability is: NON – TRANSPARENCY Uh, really? Here’s the lowdown on the email everyone got this morning: Before = Transparency: [...]
Nov
Dependency Based Word Similarity
Here’s something funny I found today. What word do you think is most closely associated with the following word: LIST Thinking? OK, take your time… What’s your guess? Was it: Check “list” …..no Short “list” …..no Waiting “list” …..no The winner? DL As in, DISABLED LIST…how funny is that? For those who don’t know what [...]
Nov
My Kind of Town
Chicago is, my kind of town, Chicago is…. Who’s going to be in town for SES Chicago next week? If you are, drop me a line, and let me know which parties you will be attending. While I have an 8 mo. old at home, I have remained steadfastly committed to making time for some [...]
Nov
Quality Score Deconstructed
OK, my mind is on turkey now almost 100% of the time, but…. 2 important pieces of information I wanted to make light of. 1. Bad Brad Geddes posted his pubcon presentation on the Quality Score. You should read it. Highlight: At the bottom of slide 4, “There are over 100 factors that can affect [...]
Nov
Adwords Spin
Yesterday the Google Adwords team posted a mea culpa to advertisers regarding the latest quality score adjustment. You say, “Jeff I don’t have time to read that stuff, tell me what they said”. And I say, Grasshopper, the whole thing boils down to one sentance: “the Quality Score doesn’t incorporate any conversion information” Hmmmm……. I’m [...]
Nov
ReviewMe – Why it will work
Attention: This is a sponsored post. Any money I am paid for this post donated to chucho.org ***************************************************** ReviewMe is the latest in a short line of pay for review, or pay for blog marketplaces (payperpost.com is another). This is very controversial practice that is starting to attract as much attention as it is scorn. [...]
Nov
Adwords Quality Score Update
In another move to shake the pesky affiliates from their saddle, the Adwords team announced this week that they will require you to take a lie detector test as part of the account sign up process. Wait, that’s the news form 2009. In the present day, Adwords did announce some changes coming soon regarding their [...]
Nov
Does Panama Rock? – Part 1
First things first: The image verification is gone. Please excuse me while I get up and do a little Ocho Cinco merengue around my cube. I’m just starting to get into the account and play around with the interface. It doesn’t look like Adwords and it doesn’t look like Adcenter. It has it’s own look [...]