Archive for October, 2006
Oct
Panama in the House
An early Christmas present was waiting for me today when I arrived at my computer. Our Yahoo Panama upgrade had been activated on one of our MCC accounts. I don’t know why I was so excited given all the frustrations with Yahoo over the last few years. I guess I just really hope that this [...]
Oct
Shoemoney talks PPC
G-Man at SEOMoz posted an interesting interview with Shoemoney yesterday. The most interesting part of the interview to me was the very frank and accurate assessment of what it takes to succeed with a campaign in Yahoo (currently): Yahoo – I think Yahoo search marketing is crappy. It’s really the red headed stepchild of all [...]
Oct
SEO & PPC Blog/Forum Drinking Game
Yes, we’re making a drinking game. Why do we need one? Because some days I feel like Bill Murray in Groundhog day, reading the same SEO posts over and over. So from now on, when you need a break and want to have a little fun, gather 2 or 3 of your favorite SEO spammers [...]
Oct
Funny Adwords Ad
I’m sure there will be more of these to come: Ppc We manage them so you don’t have to Save time, money. Free Trial! www.adisem.com The problem is that within this particular adsense layout, the description portion of the adcopy is compressed horizontally into 3 lines. This causes the lines to break where you don’t [...]
Oct
PPC Copywriting – Answer the question first
All queries are really nothing more than someone asking a question. At least, that’s how I approach pay per click advertising. What I find often is that advertisers are so concerned with giving consumers the hard sell on their business that they forget that they are there to help the consumer. At least, that’s what [...]
Oct
What’s up with Panama? Eddie Van Halen would be pissed.
Yes, at one time I had a soccer mullet. And yes, I thought Van Halen was the greatest band ever. OK? We’ve got that out of the way. That’s what upsets me about this whole Yahoo Panama debacle. Yahoo is forever going to tarnish the name Panama. To me, it’s one of the seminal videos [...]
Oct
Google buys Youtube.com
Wow. I’m excited and speechless with disbelief at the same time. I think my old pal Don Ho said it best, so I’ll let you be the judge: (to the tune of, well…tiny bubbles:) Tiny bubbles (tiny bubbles) In the wine (in the wine) Make me happy (make me happy) Make me feel fine (make [...]
Oct
Yahoo Search Marketing – Details on the update…
This was actually announced some time ago in a meeting with agencies, however, you might not have seen them. This is an excerpt from the Yahoo newsletter detailing the new account structures, a la Adwords. So, if you’re frustrated with the current Yahoo interface, just sit tight, a new and improved version is on the [...]