Archive for September, 2006
Sep
Clickfraud – Jerry Springer is on the case
Yet another dying print publication attacks the foundation of internet advertising with unfounded and sensationalistic claims about click fraud. Yawn… I’m waiting for Jerry Springer to start producing shows about clickfraud. I think it’s a perfect fit, and in both cases, you could say America just doesn’t know any better. Jerry: Meet Lucinda, she’s a [...]
Sep
Phrase of the Day – KwPI – Keyword Performance Indicator
What in the world is KwPI¢? I was reading a post by the world’s best recruiter about a candidate’s KPI, or Key Performance Indicator. Being that I’m a lowly google adwords certified professional and live in a PPC vacuum, I’d never really heard or paid much attention to this terminology. I immediately assumed it was [...]
Sep
I can’t see my ads! Help!
Yes, if you currently manage PPC campaigns for any number of clients this question is no doubt the bane of your existence on a daily basis. Normally, the conversation goes like this: “Jeff I can’t see my ads, what in the world is going on here?” “Dear Client, your daily budget is 45 cents and [...]