the PPC Book|Pay Per Click Blog | Long Tail Thoughts in a Short Tail World

Several sites are popping up recently that are making good use of the AOL data that was recently sprung on the search marketing community. I have to admit I massively underestimated what this really means. I had no idea that the search queries were tied to a user ID! OMG. What an absolute FUBAR by AOL.

 Here are some of the interesting tidbits:

Want to see the referring search keywords for any site?

http://www.askthebrain.com/aol/

Want to see the CTR by position in the AOL serps?

http://www.earnersforum.com/showthread.php?t=3953

 Want to see what that user ID: 20688257 apparently really wants to find a teen hooker?

http://www.aolsearchdatabase.com/

Good lord we’re in for a doosy. Have fun! And don’t forget to send me any URL’s I’ve left out.