Archive for August, 2006
Aug
PPC for the Dalai Lama
Most of you probably didn’t know, but the Dalai Lama recently became a client of mine. It’s not that big of a deal to me, but my colleagues think it’s incredible. I can’t tell you what he’s promoting, but let me just say, it’s definitely trancendental. Hypnotic almost, life changing. When he first called I [...]
Aug
Salesforce: Would you like Adwords with that?
Salesforce is now becoming an agency of sorts for Adwords. This is interesting to me because a client, once upon a time, was integrating their tracking with Salesforce. As I’m always pushing my clients to implement end to end tracking solutions, which are defined differently by every business, I’ve come across Salesforce/PPC tracking a few [...]
Aug
PPC Arbitrage Conversion Tracking on Commission Junction-
Technically this is a post about affiliate-based arbitrage, not pure arbitrage. In my opinion, here is the difference: Pure arbitrage (using ppc): The technique in which a publisher buys mass amounts of traffic from various PPC platforms. The traffic is directed to a site that then serves the user a page that contains outbound links [...]
Aug
AOL Spills the Beans
Several sites are popping up recently that are making good use of the AOL data that was recently sprung on the search marketing community. I have to admit I massively underestimated what this really means. I had no idea that the search queries were tied to a user ID! OMG. What an absolute FUBAR by [...]
Aug
Mission AdCenter Impossible
Shoemoney points out the new emails from our lovely friends at adcenter. “You have 24 hours from receiving this mail to remove your ads. After 24 hours, your account will be suspended.†Good lord. Now Shoemoney, who’s quite the traveler these days, can’t get to his account in time to ‘improve’ the ads. I would [...]
Aug
Zidane Headbutt Knocks Out Conversions
One of my clients is an online soccer retailer. They have a fantastic campaign to begin with, but when you add in a once in 4 years event, as the World Cup is, you get absolute top end performance. The client actually had me cap the campaign in the middle of July because the 4 [...]