Archive for July, 2006
Jul
Adwords Quality Score – What’s the damage?
Well, until today, I had no clients under my management that were adversely effected by the quality score changes. My previous thought was that only arbitrage and straight affiliate sites were being targeted. That no longer appears to be the case. No, I’m not going to over dramatize this as most bloggers have in the [...]
Jul
Tracking Goals with Google Analytics
Much to my liking Google appears to have ‘opened up’ the Google Analytics registrations for Adwords users. Because I didn’t jump on the bandwagon early, I was shut out of the first wave of free accounts. Now I’ve been able to actually dive in and play around with this really nice analytics package. Say what [...]
Jul
Yahoo Search Marketing Upgrade – Sneak Preview
Yesterday I had the good fortune to be in on a call in which the Yahoo Search Marketing team walked us through the upcoming and badly needed Yahoo Search upgrades that are coming down the pipe. eWhisper covered this in the paid WMW forum, probably more thoroughly than I, but I’ll give you a few [...]