Google to Offer Cost Per Action (CPA)
Filed Under (AdWords, Clickfraud, Google) by Jeff Hudson on 21-06-2006
Let’s get ready to rumble! Ladies and gentleman, I honestly can say I thought I’d never see the day this would happen. What on earth would possess Google to allow CPA advertising campaigns? They have ZERO real competition with Adwords and Adsense. They dominate the marketplace. Why would you allow your inventory to be devalued? What are they thinking?
Not to mention the possible fraud. I would like to hear how they are going to guard against that. Maybe I’m missing something here, but if you thought CLICK FRAUD was big, wait until you get ahold of CPA fraud. I come from a CPA background (email and lead gen) and let me tell you, it is one nasty business, full of absolute schiesters.
For a more detailed breakdown of this initial revelation, seekingalpa originally broke the news.
SEOBook also raises an interesting point. He surmises that by gathering data all the way through to the conversion, a la CPA and conversion tracking, they will actually be getting a more complete set of data, and therefore will improve the quality of the search results.
“AdSense made it profitable to create garbage, but at the end of the day it just leads to a web full of garbage. How does Google fix the problem they created?”
That’s what I’d like to know.
