Archive for June, 2006
Jun
Google to Offer Cost Per Action (CPA)
“AdSense made it profitable to create garbage, but at the end of the day it just leads to a web full of garbage. How does Google fix the problem they created?”
Jun
Adwords Dayparting and Ad Scheduling- the good news and bad
If you’re a Pay Per Click Analyst, like myself, this is good news. Just like with the introduction of the quality score, Google has added another layer of complexity to the equation. Is dayparting rocket science? No, of course not. But is it something else to pay attention to? Yes, of course. So in effect, [...]
Jun
Google Adwords Editor, how i love thee
As with most professional services organizations, 90% of my profit comes from 10% of my clients. Most of these clients have particularly large campaigns, especially in Adwords. So, when I recently undertook a campaign redesign for my biggest client, I dreaded the day the actual work would begin. A bulk outpost of the campaign before [...]
Jun
John Daly, My Life in and Out of the Rough, and PPC
While you wouldn’t be able to tell from my recent trips to the links, I was a fairly serious golfer in my younger years. In the summers Mom would drop me off at the course on the way to work at 7am and pick me up on the way home, around 6pm. Every day was [...]