by Jeff Hudson on August 16, 2010
I like big pickup trucks. My stepfather has a new Ford f150 and it’s a lot like riding in an armored tank with a sofa and xm radio inside it. Nothing wrong with feeling indestructible. He lives on a lake and needs to tow his boat around when the walleye are hitting.
However, I:
a. Live in the city
b. have a garage full of bikes, skis, paddle boards, wind surfers, and various unused lawn tools…
c. am more than a little annoyed with BP and our overall ‘oil issues’….
So I’m thinking about getting a Prius, but am also researching Chevy Volt and Nissan Leaf, 2 of the plug in cars that are in production now.
So, dear GMC Truck interactive campaign junior junior targeting specialist campaign manager….
Was there a button for “Audience LEAST LIKELY TO REMOTELY THINK ABOUT BUYING YOUR PRODUCT”?
I hope you got a discounted CPM for this…
by Jeff Hudson on June 9, 2010
I overheard an conference call between Tony Hayward (BP CEO) and a Google Rep yesterday. It went something like this (I’m paraphrasing of course):
Tony: Hello, I need your help immediately, I have something called a low quality score.
GRep: On your campaign? Or something else?
Tony: What’s that supposed to mean?
GRep: Nevermind. Yes, it appears your landing page is irrelevant and your ad contains superlatives, that is not allowed.
Tony: But we are the Worlds Finest Oil Company, why can’t we say that?
GRep: Well, um, sir…even if that were the case, you would need to provide 3rd party verification.
Tony: Don’t worry about the verification, I’ll have someone call you about that.
GRep: Um, ok. Another problem I see is that you don’t actually have a functioning website.
Tony: Is that a problem? We didn’t have time and they are quite expensive. We’re trying to run a lean operation here…shareholders you know?
GRep: I see.
Tony: Whatever, we just want people to see our message, I don’t care about anything else.
GRep: That’s an interesting approach sir. Have you considered…
Tony: Look, I just want my life back!
I felt bad for old Tony at that point so I had the rep send him some adcopy that I worked up ‘pro bono’…
BP Oil Spill?
Nothing to see here
Move along please.
www.itsjustaplume.com
What do you think?
